Sunday, November 6, 2011

In the Zone

$JVA - Coffee Holding Co.Inc.

Coffee Holding Co., Inc. engages in manufacturing, roasting, packaging, marketing, and distributing roasted and blended coffees in the United States and Canada. The company offers three categories of products: wholesale green coffee, private label coffee, and branded coffee.

The wholesale green coffee product category consists of unroasted raw beans imported from worldwide that are sold to roasters and coffee shop operators in approximately 90 varieties.

The private label coffee product category includes coffee roasted, blended, packaged, and sold under the specifications and names of others. As of October 31, 2010, the company supplied private label coffee under approximately 34 different labels to wholesalers and retailers in cans, brick packages, and instants in various sizes.

The branded coffee product category comprises coffee roasted and blended to the company's own specifications and offered under its seven brand names in various segments of the market.

The company also offers other products, including trial-sized mini-brick coffee packages; specialty instant coffees; instant cappuccinos and hot chocolates; and tea line products. Its coffee brands include Cafe Caribe, S&W, Cafe Supremo, Don Manuel, Fifth Avenue, Via Roma, IL CLASSICO, and Entenmann.

Coffee Holding Co., Inc. markets its private label and wholesale coffee through trade shows, industry publications, face-to-face contacts, internal sales force, and non-exclusive independent food and beverage sales brokers, as well as through its Web site, The company was founded in 1971 and is headquartered in Staten Island, New York.

Please keep Coffee Holding Co., Inc. on your watch list for a price break above $34.20 on heavier than average daily trading volume of 902,880.

As the week came to a close in the stock market Coffee Holding Co, Inc. ended the week trading at $11.13 down -0.17 or -1.50% on lighter than average weekly downside trading volume of 4.49 million. The average weekly trading volume for Coffee Holding Co., Inc. is 5.14 million.

This stock is not a buy recommendation please do your own due diligence or get help from a professional before trading.

By: Marlin Rolle

*** Please have a close look at the charts listed below ****

No comments: